During the past year Energy Potential has gone through several steps in development. Infusion of new capital and change of name from Upmac AB to Energy Potential AB clarifies the new company direction. Jan Sundberg, CEO since 2004 and Mats Leijon, chairman of the board since 2001, are confident of the new strategy. They expect the company to be a part of the creation of several new industries with profitable renewable energy production in focus. The future direction of strategy enhances the
possibilities for Energy Potential to invest in companies with industrial potential, i.e. long-term development on a global market. Only those businesses that can show sustainable and environmental friendly processes as well as give return on investment will be financed and supported with our expertise. To fulfil this aim and reduce risk, thorough Life Cycle Analysis (LCA) and Environmental Impact Assessments (EIA) as well as financial analysis will be performed. Therefore we focus on total solutions and not sub optimizations that often lead to environmental hazardous solutions as well as expensive outcomes in some other division of the business. Presented strategy will make it possible for us to create long term value for our owners as well as support environmental friendly industries.